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Reconstitution Theory 11.11.2004

The following statements are quoted directly from Guy Debord's, The Society of the Spectacle:1

1
The whole life of those societies in which modern conditions of production prevail presents itself as an immense accumulation of spectacles. All that once was directly lived has become mere representation.

2
Images detached from every aspect of life merge into a common stream, and the former unity of life is lost forever. Apprehended in a partial way, reality unfolds in a new generality as a pseudo-world apart, solely as an object of contemplation. The tendency towards the specialization of images-of-the-world finds its highest expression in the world of the autonomous image, where deceit deceives itself. The spectacle in its generality is a concrete inversion of life, and as such, the autonomous movement of non-life.

3
The spectacle appears at once as society itself, as a part of society and as a means of unification. As a part of society, it is that sector where all attention, all consciousness, converges. Being isolated—and precisely for that reason—this sector is the locus of illusion and false consciousness; the unity it imposes is merely the official language of generalized separation.

…and my appropriation Debord's text:

1
The idea of ideal life sold to and bought by societies, particularly in America, in which modern conditions of production prevail through all forms of commercial media and advanced communication technology, presents itself as an accumulation of spectacles neatly refined into individual prepackaged identities. All that once could have naturally emerged from directly lived experience instead emerges from, and saturated of, representations of models of idealized American life.

2
Identities associated with models of idealized American life detached from and encompassed by every aspect of directly lived experienced of life merge into easily marketable categories, and the former possibility of individuality of identity ceases to be remembered. The identities those societies project into reality unfold in a new multiplicity as distant reflections of the models of idealized American life. The spectacle is an ever-changing replication of idealized life.

3
The spectacle appears at once as the idea of ideal life itself, as the models of idealized American life, and as a means of creating unifiable categories in which to separate the identities of the models of idealized American life. As the models of American identities, it is that sector where all consumer consumption, all consciousness, converges. Being unreachable, mere light, this sector is society's conjured illusion.

Notes

  1. Debord, The Society of the Spectacle, 12.

Bibliography

  • Debord, Guy. The Society of the Spectacle, trans. Donald Nicholson–Smith. New York: Zone Books, 1995.